Turning Rural Indians Into Water Entrepreneurs

Water:Charity assumed that money and celebrity exposure would be able to solve the world’s access-to-clean-water crisis. But this approach often led to more abandoned water pumps. Charities – and journalists who cover them – are now working to concentrate on making their solutions sustainable.

Raton, a town once surrounded by eight coal mines, now has a main street of boarded-up buildings. There is reason for optimism as the town diversifies its local economy, betting on "a mix of small manufacturing businesses, health care and specialty services, and hospitality for travelers" to endure the sudden decline in mining revenue. Its calculated revitalization may hold lessons for other towns.

After an initial shock to business-as-usual, some independent booksellers are trying new methods to get their products in the hands of readers. Home deliveries, online sales, and fundraising efforts are keeping some longstanding institutions afloat, at least for now.

A grass blend formulated specifically for northern Utah’s environment uses at least 30 percent less water than typical turf.

Teens selling water on the sweltering streets of Atlanta are typically dealt with by police officers who often crack down on "unpermitted sales of water by youth." In a new approach, city officials convened a council to offer alternatives to police action and suggested ways to promote and develop the entrepreneurial spirit in teens through a variety of programs. The council looked to a similar program in Baltimore that re-engaged windshield-washing teens in school and re-directed others to full-time jobs.

Lamakani, a small village in India, went barren and townspeople completely depended on water tankers after a drought in the 90s. One leader initiated a watershed movement. They applied a series of approaches which included things like watershed development, bans on grass grazing and tree falling, and collaborating with local artists to communicate messages of conservation. Now, the town is lush again.

The GIRL-H program provides skill training and business assistance to youth from marginalized communities. Participants receive education and training in an area of their choosing and once they complete the training, they receive start-up capital to help them start their own businesses. The program has helped over 6,000 youth learn a new skill and start an entrepreneurial venture.

Amidst water scarcity and increased waterborne diseases, community members are using sand dams, an innovative water management system, to conserve rainwater for daily use. Sand dams offer extended water storage capabilities, lasting up to a year, ensuring community members have consistent access to clean water for farming, cooking and general hygiene. There are currently six sand dams in the community serving 600 households.

Several pilot studies point to the viability of desalination projects being an effective option for farmers in certain fresh-water-scarce regions.

Farmers in Oklahoma adopted the practice of fencing cattle away from streams and providing alternative clean water sources, dramatically improving water quality, restoring local wildlife, and enhancing veterinary outcomes and productivity for local ranchers.