Smaller-Town Startups: 'Stopping the Brain Drain' in South Carolina

An ambitious plan for the 69-acre Regent Park neighborhood is disrupting entrenched notions of class, race and religion, at a time when concerns over income inequality and immigration are growing.

Raton, a town once surrounded by eight coal mines, now has a main street of boarded-up buildings. There is reason for optimism as the town diversifies its local economy, betting on "a mix of small manufacturing businesses, health care and specialty services, and hospitality for travelers" to endure the sudden decline in mining revenue. Its calculated revitalization may hold lessons for other towns.

Fariel Salahuddin was determined to tackle the extreme lack of access to fresh water she encountered in rural Pakistani communities, but she wanted the model to be sustainable, not dependent on donations. Most of the communities didn't have regular access to rupees to help sustain their solar water pump micro-enterprises - what they did have, however, were goats. Salahuddin set up a scheme where villagers could pay for their clean water access with livestock instead of cash, which she then sells using Facebook at high rates during Muslim festivals to generate a sustainable revenue source.

In a rapidly gentrifying Mexico City neighborhood, two artists refurbished an icon and set up an altar for Santa Mari La Juaricua, a saint to protect residents from eviction. The saint raises awareness and acts as a reminder about housing issues and the icon has been taken up by the residents and has been used in processions and protests.

Jane Cavarozzi, an entrepreneur and activist, started Dirty Girl coffee to “support economic development and women’s advancement in the small, depressed villages around Appalachian Ohio.” She lives in the town of Glouster and is respected for living local and working local, as opposed to being an outsider problem-solver. Though her coffee company is just one small step forward, she works closely with community groups to move economic development initiatives for the region forward.

The Firstbuild "microfactory" in Louisville, Kentucky is one of many businesses across the country that, rather than focusing on giant consumer bases, aims to close the mind-to-market gap by investing in small, niche markets. This business model helps products get on shelves faster, reduces large capital investments, and reduces competition by honing in on specific, moderately sized markets.

After an initial shock to business-as-usual, some independent booksellers are trying new methods to get their products in the hands of readers. Home deliveries, online sales, and fundraising efforts are keeping some longstanding institutions afloat, at least for now.

As the U.S attempts to reopen, restaurant owners from California to Florida are expanding their restaurants into nearby outdoor space, including sidewalks and parking lots. In doing so, they are able to offer patrons a safer dining environment, as there is more room to keep tables further apart and follow social distancing precautions, and it also helps restaurants earn more revenue than if they were limited to indoor space. Some city governments are streamlining the process, including Brookhaven, Georgia, which made it free to access short-term permits for outdoor dining.

Teens selling water on the sweltering streets of Atlanta are typically dealt with by police officers who often crack down on "unpermitted sales of water by youth." In a new approach, city officials convened a council to offer alternatives to police action and suggested ways to promote and develop the entrepreneurial spirit in teens through a variety of programs. The council looked to a similar program in Baltimore that re-engaged windshield-washing teens in school and re-directed others to full-time jobs.

The Kansas City Streetcar provides fare-free transportation for residents, which helps to get them downtown and promote more economic development. The fare-free streetcar also makes transit more equitable by removing barriers for low-income passengers and improving mobility for people with disabilities.