Business Unusual: Local manufacturers adapt, preserve jobs, and carry on during pandemic

Raton, a town once surrounded by eight coal mines, now has a main street of boarded-up buildings. There is reason for optimism as the town diversifies its local economy, betting on "a mix of small manufacturing businesses, health care and specialty services, and hospitality for travelers" to endure the sudden decline in mining revenue. Its calculated revitalization may hold lessons for other towns.

Jane Cavarozzi, an entrepreneur and activist, started Dirty Girl coffee to “support economic development and women’s advancement in the small, depressed villages around Appalachian Ohio.” She lives in the town of Glouster and is respected for living local and working local, as opposed to being an outsider problem-solver. Though her coffee company is just one small step forward, she works closely with community groups to move economic development initiatives for the region forward.

A new park plan in Washington, D.C. addresses systemic racism and inequity in current city infrastructure, digging deeper than traditional urban planning landscapes. The new plan takes into account perspectives from minorities and low-income households to ensure the community space is built by the people, for the people - establishing economic justice along the way. This D.C. park plan is helping people purchase homes, finance businesses and get jobs.

The Firstbuild "microfactory" in Louisville, Kentucky is one of many businesses across the country that, rather than focusing on giant consumer bases, aims to close the mind-to-market gap by investing in small, niche markets. This business model helps products get on shelves faster, reduces large capital investments, and reduces competition by honing in on specific, moderately sized markets.

As the U.S attempts to reopen, restaurant owners from California to Florida are expanding their restaurants into nearby outdoor space, including sidewalks and parking lots. In doing so, they are able to offer patrons a safer dining environment, as there is more room to keep tables further apart and follow social distancing precautions, and it also helps restaurants earn more revenue than if they were limited to indoor space. Some city governments are streamlining the process, including Brookhaven, Georgia, which made it free to access short-term permits for outdoor dining.

To replace lost business and keep their employees on staff, Tasmanian businesses quickly diversified into new product lines to meet COVID-19-related demand. A camera accessories firm that saw nearly all of its sales to the film and TV industries dry up became a manufacturer of face shields. A plastic manufacturer increased its business by turning out acrylic counter-top protective screens. And a whiskey distillery began producing 2,000 liters of hand sanitizer per week.

Local businesses in Northeastern Ohio pivoted their operations to manufacture supplies needed to fight Covid-19 in an effort to fill a dire public need while preserving jobs for their employees. Employees were trained in industrial sewing machines to create masks, gowns, and other personal protective equipment for those on the frontlines. A Small Business Recovery grant allowed a distillery to use its existing technology to produce hand sanitizer instead of whiskey. Face shields were particularly tricky to produce effectively but 30 Northeast Ohio companies came together to create a custom product.

The state of Vermont has been able to keep COVID-19 cases to a minimal, at least in part by focusing on offering preventive protections for the most at-risk and vulnerable – such as the unhoused. The state's response has included "state-supported housing for the homeless, hazard pay, meal deliveries, and free, pop-up testing in at-risk communities," all of which prioritize high-risk populations rather than those who can easily self-isolate at home.

“UNDSCVRD SF," funded by the SOMA Community Stabilization Fund and produced by the nonprofit Kultivate Labs, is a night market held once a month from July to November that features a range of Filipino vendors. There were over 35,000 attendees in 2019 and it generated $300,000 in sales. It also serves as a testing ground to select businesses for Kultivate Labs’ SEED Accelerator Program and grantees for the SOMA Fund. The former provides bootcamps and one-on-one support for Filipino-owned businesses that are located in, or would like to be located in, a permanent space within the SOMA cultural district.

The Hounslow council sent £20 vouchers to every household to help the local economy recover from the COVID-19 pandemic. Households had about two months to spend the voucher, which could purchase products or services at a range of businesses from cafes and cinemas to retailers and laundromats. Retailers can use an app to scan the vouchers and eventually redeem them for payments.